The process began as a group project, with assigned teams of two. I was paired with a fellow design student, and together we were to come up with a design solution for gender neutral bathroom products. We were to collaborate a name, branding, three bathroom products, packaging, shopping bag, shipping box and social media campaign. We came up with the company name, Der Von, because we were both German and it means "who came from". Our target audience was 50-70 year olds, high-end and luxury.
